Not another website refresh? It was... but this one was my bread and butter.

For the second refresh of the GM Rewards and GM Rewards Mastercard experience, I served as lead writer, helping shape how Members and Cardmembers understood the relationship between the rewards program and the credit card and more importantly, the value proposition of having both.

The challenge was part financial-services, part automotive: take complex program mechanics, earning structures and card benefits and make them immediately understandable, relevant and compelling. In other words, translate the fine print into a customer experience without losing accuracy, compliance or credibility.

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I also worked on the other pages on the site. Take a look by visiting: https://experience.gm.com/rewards/card

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Credits:

Senior Writer: Erin Townsend

Senior Art Director: Joe Anstett and Meghan Flynn

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Creative Director: Bob Pokrywka

ACD: Candice Pollock

ACD: Lauren Sanders