WORK EXPERIENCE
MRM — Detroit, Michigan
Senior Copywriter, August 2022 – Present
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Senior writer on GM Rewards, concepting and creating emails, websites and more.
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Overseeing website initiatives, serving as the review point for writers before work advances to leadership and clients.
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Served as a fill‑in ACD on GM Customer Care & Aftersales, managing writers and leading projects from concept to launch.
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Lead writer on Betty Crocker and Annie’s Organic.
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Reviewed and approved creative before presenting to leadership and clients.
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Wrote articles and social content for Betty Crocker and Annie’s Organic.
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Weber Shandwick — Detroit, Michigan
Senior Copywriter / Copywriter / Junior Copywriter, July 2017 – July 2022
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Concepted, created and executed content for Chevrolet’s social channels.
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Produced work across Instagram, TikTok, Twitter, LinkedIn and more.
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Developed earned‑media ideas for Chevrolet, Buick, GMC and Cadillac.
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Defined tone of voice across multiple platforms and automotive nameplates.
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Captured onsite content at events including CMA, MLB All‑Star Game, SEMA and others.
Campbell Ewald — Detroit, Michigan
Community Manager / Associate Community Manager, November 2015 – July 2017
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Built social content calendars for multiple brands, including Country Inns & Suites.
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Created content for the Snuggle Valentine’s Day campaign featured in AdWeek.
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Captured real‑time content for Travelocity’s Roaming Gnome during College GameDay.
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Developed social strategy and content for CIS, Clyde Mays, OnStar and Snuggle.
Little Village Magazine — Iowa City, Iowa
Development Coordinator, January – August 2015
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Managed and created content for Facebook and Twitter.
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Wrote restaurant reviews for the magazine’s first Iowa City Dining Guide.
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Reported and wrote for the weekly email segment The Weekender.
EDUCATION
The University of Iowa — Iowa City, IA
Bachelor of Arts and Sciences, 2010 – 2014
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Major: Journalism and Mass Communication
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Certificate: Philanthropy and Fundraising